Certified Nutrition Coach!

Our Two-Brain Nutrition Coaching program is officially a certification. That means less liability for gym owners and their coaches. More importantly, it means we can hang our hat on a…

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What’s In Your War Chest?

By Craig Hysell Each craft has its tools and each craftsman has his or her “toolbox”. Years ago I asked a friend of mine who owns an extremely successful action…

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Why Habits > Intensity

Four of a kind beats a pair of aces. When a client is consistent with nutrition, sleep, self-management and exercise, they'll get better results than the most hardcore exerciser. Abs…

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What Do Coaches REALLY Need?

In Part One of this series, I asked, "What do coaches REALLY need to be successful in the fitness industry?" Of course, the largest thing a coach needs is a business…

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The Best App for SEMM Programming?

Thought can lead to actions.Actions can lead to habits.Habits can lead to behaviors.Behaviors can lead to meaningful change.But only if you lead the people you're serving. When we introduced the…

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