Go Ahead, Skip College

What's the ROI on a Bachelor's Degree?   My BSc taught me anatomy and physiology. I took courses in psychology and accounting and humanities and rock climbing (my favorite). After…

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It’s Not The App

I was talking to my longtime friend Kevin yesterday about client retention.   Kevin's owned a gym for over a decade. He's been a PN coach for years. And when…

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Ramping Up Post-Covid

First day back in the gym? ALL THE BARBELLS!!! Right?!   Of course not. Though your clients probably didn't get Coronavirus, the next plague in gyms could very well be…

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A Tale of Two Texts

What's your primary value when coaching people online? It's not your programming. It's not your movement coaching or your corrections. In fact, I can't even tell you what your primary…

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How COVID Is Making You A Better Coach

Two-Brain gyms have successfully pivoted to online coaching. Yesterday's release of our comprehensive Online Coaching program means they'll soon be growing again (in fact, many already are.) Some coaches love…

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Should You Quit The Gym?

Congratulations: you've built yourself a buffer.   Your immune system is primed. If anyone can avoid getting sick, it's you.   And if you DO get sick? You'll recover a…

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31 At-Home Workouts

The Coronavirus scare is a good opportunity to show your clients that their health comes first.   Whether you believe that it's just another flu, or even the tail wagging…

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Nutrition Coaching + MyFitnessPal

Any coach can start doing nutrition coaching. And the best nutrition tracking tool in the world (MyFitnessPal) also has a nutrition coaching function.   MyFitnessPal is a very powerful app.…

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Working With Endurance Athletes

How to Incorporate Endurance Sports Into Your Coaching Practice   This week, I've been writing about how to use tools like Zwift, Strava and other online tech tools instead of…

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