Why I Started A Coaching Company

by Chris Cooper, cofounder of Two-Brain Coaching Mastering a method isn't enough. To be a good coach, you have to have "two brains": education and empathy. TwoBrainCoaching.com was originally launched…

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Optimal vs Maximal

"The real reason I can guarantee my clients results? It's the walking homework." Your clients might be working too hard. In our pursuit of high-level fitness, we tend to program…

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Why I Study Behavior

I will never be the cheapest gym in town. I will not spend $100,000 on equipment every year. I will not provide 24-hour keycard access. I will not provide towels,…

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Why Run The Clock?

Clocks add urgency. Clocks make it feel like a game. But the real purpose of a clock is benchmarking. If the measure of fitness is the ability to move large…

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Best Books for Nutrition Coaches, 2021

Motivational Interviewing Books Recommended by Two-Brain Coaching Four Must-Read Books to Make You a More Effective Nutrition Coach Written by Jennifer Broxterman, MSc, RD Registered Dietitian, Founder of NutritionRx Two-Brain…

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You Need A Coach.

You've spent almost a year in captivity now. In and out of lockdowns. Off and on with the masks. Your relaxing home has become your hectic workplace; your all-night kitchen;…

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Programming for Retention

How to create exercise programs that keep people around for years Novelty gets them in the door. But in time, even "constantly varied functional movements performed at high intensity" becomes--well,…

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The Best Doable Option

Written by Jennifer Broxterman, MSc, RDRegistered Dietitian, Founder of NutritionRx Two-Brain Coaching, Nutrition Coaching Course Creator Janice had big goals of working her way up to run a half marathon…

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