Principle 4: Empower Through Education

Empower has become quite the buzzword the last several years. To us, being empowered is about being confident. Why does that matter as a fitness coach? Simple - confident coaches…

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Principle 1: Enjoy the Process

Two-Brain coaching is built on principles. We like to say that we are method-agnostic, meaning that we don't teach you to adhere to one type of fitness methodology to help…

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What Coaches Need

Merriam-Webster defines ‘degree’ as: a step or stage in a process, course, or order of classification. Two-Brain Coaching builds coaches by degrees, layering on complexity as their career ambitions demand.…

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Popsicle on a Platter

Could you imagine having a popsicle delivered to you poolside, on a silver platter, by a server wearing white gloves?   What if you had to place your order at…

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The Four Stages of Coach Development

Speeding Progressions By Controlling Variables: Our Model   When I want to talk about developing coaches, I call Josh Martin. Or Oskar Johed, or Josh Price…I’m surrounded by dozens of…

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Following a Recipe

When you go to a celebrity chef’s famous restaurant, the most popular dish on the menu is proudly highlighted with all kinds of banners, stars, and its own fancy font.…

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Dealing with Cheaters

In 2018, I gave a presentation to a group of about 100 coaches at the Two-Brain Summit about developing relationships with your clients. I made sure to notate that this…

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Beginner’s Mind

Everyone deserves to feel like a beginner.   I don’t mean to say that in a derogatory way, but rather the exact opposite.    Remember that feeling of trying a…

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