Blog
Can the ‘Soft Skills’ Really Be Developed?
“Hire for character, train for skill.” We’ve all heard that before. It’s even been said by us at Two-Brain Coaching. The notion that quote puts
Outside In: Adding Tech To Your Programming
Your clients love novelty. They love new exercises. They love gadgets and apps. They’re drawn to them, and then sucked in. As I wrote yesterday,
The Pendulum Effect
Do you remember Bill Phillips? How about Kenneth Cooper? Andrew Weil? At one time, these were each the most popular fitness figureheads on the
Why You Don’t Need More Equipment
I’ll never forget when I was shopping for equipment for my gym. Back then, there weren’t 39,000 places to compare options and costs. There were
What is Your Bridgeback?
In our First Degree Course, we introduce the concept of using bridgebacks to deepen relationships with new clients. Simply put, a bridgeback is the act
Chasing The Minimum
Coaching isn’t a competition to see how much you can cram into a session. “Value” in coaching isn’t determined by how much homework you
The Best Thing You Can Do To Improve Your Coaching
There’s one way to improve your coaching that will make you a better coach today and forever: Get a coach. It’s incredible how
Who’s It For?
When you built your gym, who chose the equipment? How often do your favorite exercises appear in your programming? Who chose your class schedule?
The Value of Accountability
Our gym is our canvas, and our workouts are our art. We love being creative. But sometimes love is blind: we don’t see what
Five Filters for Fitness Coaches
What really works? What works fastest? What’s the proof? Double-blind, randomized, peer-reviewed studies–that sounds like science, doesn’t it? But even the stuff that’s published in
Movement Faults, Part 3
This is the 3rd and final post in our ‘Movement Fault’ series. If you missed the last two, here are links to each of them:
Movement Faults, Part 2
If you didn’t read the first blog about movement faults, check it out here before proceeding. Ok, as a recap here is the homework you