28-Day Virtuosity Challenge
Every client should have an individual coaching prescription, even if he or she exercises in a group. Group classes are sometimes even more effective than 1:1 coaching because of the…
Why Aren’t We Debating More?
How's your programming? Does it work? When is the last time you were asked this question? I first heard the word "CrossFit" in the Supertraining Group. Mel Siff ran the…
Your Personal Board of Directors
You're the average of the 5 people closest to you. Why not stack the deck? At Two-Brain Business, we teach entrepreneurs to evolve in the "Six Fs": in…
It’s Not The App
I was talking to my longtime friend Kevin yesterday about client retention. Kevin's owned a gym for over a decade. He's been a PN coach for years. And when…
What Are They Buying?
The hardest part of coaching online is getting clients. The great news: if you've just pivoted from an in-person coaching job to online, then you started with clients already! …
How COVID Is Making You A Better Coach
Two-Brain gyms have successfully pivoted to online coaching. Yesterday's release of our comprehensive Online Coaching program means they'll soon be growing again (in fact, many already are.) Some coaches love…
Should You Quit The Gym?
Congratulations: you've built yourself a buffer. Your immune system is primed. If anyone can avoid getting sick, it's you. And if you DO get sick? You'll recover a…
Working With Endurance Athletes
How to Incorporate Endurance Sports Into Your Coaching Practice This week, I've been writing about how to use tools like Zwift, Strava and other online tech tools instead of…
The Pendulum Effect
Do you remember Bill Phillips? How about Kenneth Cooper? Andrew Weil? At one time, these were each the most popular fitness figureheads on the planet. Our industry doesn't…
Chasing The Minimum
Coaching isn't a competition to see how much you can cram into a session. "Value" in coaching isn't determined by how much homework you assign; how much extra time…