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Josh Martin – CEO/Co-Founder

Josh owns CrossFit For Glory in Lithia, FL with his lovely wife Mandy and their two wonderful kids – Jesse (7) and Quinn (4).
He grew up playing all sorts of sports, from baseball to basketball and even some speed skating. 

He got his Applied Physiology and Kinesiolgy degree from the University of Florida, where he was also fortunate to work with the football team – GO GATORS!
After that, he took an opportunity to work with amateur and pro athletes at IMG Academy in Bradenton, FL. Then, he became the Assistant Strength and Conditioning Coordinator for the New York Yankees. 
After his stint with the Yankees, Josh and Mandy decided it was time to open their own facility, and CrossFit For Glory was born in 2011. 
At CFG, Josh’s coaching accomplishments reach from the CrossFit Games to the podiums of International Weightlifting competitions. Even more impressive are the countless people the staff of CFG have helped lose more than 100lb each, stop the use of medications to fight chronic disease, and get their health back. The outcomes are of course part of the highlight reel, but its the journey in creating a process that really matters. 
Since then, its been his mission to provide opportunity in the form of coach development to others that desire to enter the coaching space, as he was incredibly blessed by the people who helped mentor him in his career. 
Two-Brain Coaching is the culmination his nearly two decades of coaching experience and collaboration with the best in the world

Chris Cooper – Co-Founder

If Chris Cooper has a superpower, it’s the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.

Chris is the owner of CrossFit Catalyst and IgniteGym, as well as several other small businesses. 

When Catalyst ran into trouble in 2008, Chris borrowed money to hire a mentor, and began recording everything he learned on his first blog, DontBuyAds.com.

Four hundred blog posts later, Chris was invited to speak at a gym seminar in Florida. He compiled the best blog posts into his first book—“Two-Brain Business”—which has gone on to become the bestselling fitness business book of all time.

He began mentoring gyms in early 2012. Soon after, he was invited to work as a journalist for CrossFit Inc. for a year, and he began traveling around the world on the CrossFit for Hope and other projects.

In 2015, he focused on writing two other books—“Two-Brain Business 2.0” and “Help First.” In 2016, he launched TwoBrainBusiness.com to make gyms more profitable. In 2019, he published another book: “Founder, Farmer, Tinker, Thief.”

Chris brings a “big picture” perspective unmatched by anyone in the industry. After thousands of hours spent one on one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lesson with gym owners through the Incubator and is now focused on building a team that can help 1 million entrepreneurs find success.