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Josh Martin – CEO/Co-Founder
He grew up playing all sorts of sports, from baseball to basketball and even some speed skating.
Chris Cooper – Co-Founder
If Chris Cooper has a superpower, it’s the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.
Chris is the owner of CrossFit Catalyst and IgniteGym, as well as several other small businesses.
When Catalyst ran into trouble in 2008, Chris borrowed money to hire a mentor, and began recording everything he learned on his first blog, DontBuyAds.com.
Four hundred blog posts later, Chris was invited to speak at a gym seminar in Florida. He compiled the best blog posts into his first book—“Two-Brain Business”—which has gone on to become the bestselling fitness business book of all time.
He began mentoring gyms in early 2012. Soon after, he was invited to work as a journalist for CrossFit Inc. for a year, and he began traveling around the world on the CrossFit for Hope and other projects.
In 2015, he focused on writing two other books—“Two-Brain Business 2.0” and “Help First.” In 2016, he launched TwoBrainBusiness.com to make gyms more profitable. In 2019, he published another book: “Founder, Farmer, Tinker, Thief.”
Chris brings a “big picture” perspective unmatched by anyone in the industry. After thousands of hours spent one on one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lesson with gym owners through the Incubator and is now focused on building a team that can help 1 million entrepreneurs find success.
Jennifer Broxterman – Registered Dietitian and Sports Nutritionist
Jennifer Broxterman is a Registered Dietitian & Sports Nutritionist from London, Ontario, Canada. She has a BSc in Life Sciences, a second BSc in Foods & Nutrition, and a Masters degree in Foods & Nutrition.
She’s a successful entrepreneur and founder of NutritionRx, offering in-person and online nutrition coaching that encourages people to build a happy and healthy relationship with food through habits-based behavior change. She’s worked with thousands of nutrition clients, ranging from everyday folks looking to eat better and lose weight, to professional athletes like NHL hockey players and Olympic athletes, supporting their healthy eating and performance goals.
Additionally, Jennifer is an award-winning Foods & Nutrition University Professor, where she’s won the Excellence in Teaching Award for being the top instructor. She also works as a nutrition content writer for Precision Nutrition, and is the course creator for Two-Brain Coaching’s Nutrition Coaching Course.
Jennifer brings her athletic background as a dual varsity athlete (hockey and rowing), along with her experience of being a 4x Regional CrossFit athlete in her love for coaching a healthy lifestyle to others. She and her husband own CrossFit London together, established in 2006.
Brad Overstreet – Coach Mentor – Second Degree Course
“When it comes to building a house, you need all types of skills and tools. Think of me as your toolbox for building the best you possible.”
- Coach since 1997
- Number of clients coached 1000+
- Specialization: Mental toughness, body composition changes, injury, overall health and wellness.
- Challenges overcome: Major car crash, lost an eye in a freak accident, back injury, financial hardship, starting over in a new country.
- Other sports and activities Ultramarathons and marathons, adventure races, hunting, fishing, freediving, scuba diving, CrossFit, underwater photography, hiking, mountain climbing, bouldering.
Brad Overstreet has been through it, but he’s never let any life obstacle get him down, no matter how extreme. His determination and resilience in the face of adversity make him an incredible person—and coach.
Starting out as a “fluffy” kid who worked as a club bouncer in high school, Brad wasn’t sure where he was headed. A couple of years post-graduation, he turned his attention to coaching.
Things didn’t go smoothly at first. He had to supplement his income with a part-time job at UPS, and ended up injuring his shoulder during a delivery shift. It was while dealing with this setback that Brad decided he wanted to help people with injuries get back on their feet.
In the next span of years, there were good times: Brad met and married his wife of more than 20 years, Misty, built his own house, had a daughter, and opened a successful CrossFit gym in Houston, Texas. But hardship was never far off. In 2009, while Brad was driving with his daughter, his car was hit broadside by an 18-wheeler. Misty, who was following behind, watched the whole thing happen. She went on to compete at CrossFit Regionals that year, but Brad had to stay home and forfeit his spot due to his injuries.
There were some bright moments during that time, too. Brad and Misty finally went on a long-delayed honeymoon to Roatan, Honduras. They loved it there so much, they returned shortly after to get scuba certified—this time, with the whole family.
Brad’s trials weren’t over yet, though. Another big blow came when his well-loved, successful CrossFit gym was forced to close due to new city zoning rules. Due to the financial impact, Brad’s family lost their house—the one he built himself. Brad watched his wife take a teaching job and was left at home, wondering what was next for him.
After lots of prayers, Brad and his family decided to sell everything they owned and move to Roatan. There, he combines his coaching business with a gig as an underwater photographer.
Thanks to Brad’s nearly quarter of a century as a coach (really!), he brings deep expertise in nutrition, fitness, and overall wellbeing to Precision Nutrition. He sees his role as a coach as not unlike a good tour guide:
“I’m there to point out all the cool sights on this incredible journey, and help navigate the rougher waters, too. I’m there, sitting by the campfire, reliving the amazing adventure with you at the end of each day, week, month, and year.”
A dedicated runner, and CrossFitter, and outdoorsman, Brad spends his free time on any number of other sports and activities, but his current favorite is freediving. He just hit a new record of 105 feet. Next up? His goal to hit 150.
Mike Watson – Coach Mentor – First Degree Course
Mike is based in Sault Ste. Marie, ON and has been coaching at Catalyst Fitness for the past 16 years following the completion of a four year Kinesiology degree from the University of Windsor.
Mike holds several certifications and is passionate about helping his one on one and group clients reach their strength, fitness and endurance goals.
In his spare time Mke can be found on long trail runs or shredding the local mountain bike trails with his son Jack and wife Eden.
Mike handles mentorship duties for the First Degree Coaching program and loves working with new and experienced coaches to help them refine their coaching voice, to identify and capitalize on their niche(s) and to master the psychological and social aspects of coaching.
Shawn McQueen – Coach Mentor – Second Degree Course
Traditional stats will tell you I served in the Air Force for 4 years.
I’ve been a Coach for 10 years and a gym owner of Railroad CrossFit for 8 years.
That I’m pretty fit, love my two dogs and in the spring to summer months it might even be hard to catch me with a shirt on.
What the stats won’t tell you though, is who I am. I’ll do my best here to paint a picture below but one interaction with me and you’ll feel my presence and understand the man behind the words.
I lead my life each day by these three things: integrity, intent and impact. Driven to be an agent of change.
To create environments and experiences like no other. Wherever I go, I aim to make it better.
I study human needs psychology and learn from the best to continually add tools to my skill set as a leader. While equally implementing tactful communication skills that develop meaning relationships.
I change peoples states and energy levels by presence, asking questions and getting past the surface.
Once there, there are massive opportunities to dramatically improve other human beings’ lives. I live for this.
I genuinely care. If you’re on my team, come to me for help, to grow, expand or learn, you can guarantee it is a personal mission of mine to increase the quality of your life. To be a guide to help you get you from where you are to where you want to be.