Enjoy the Process


Learn -> Design -> Deliver -> Refine


Sleep, Eat, Move, and Manage


Empower Through Education


Everything is Everything

Principle 1: Enjoy the Process

  • You deserve to enjoy what you do. In this case, we’re talking about coaching fitness.
  • Becoming a world class coach is not a destination. There is always more to learn. This mindset to appreciate continual growth necessitates you taking enjoyment in the development of your craft. If not, you’ll forever chase an imaginary finish line…and be miserable when you realize it does not exist.
  • When you enjoy what you do, you are confident in what you do. This makes for a more effective coach. It means clients get the results they’re after and stick around longer.
  • There are three things you need in order to enjoy the process of what you are working towards: focus, effort, and time.
  • If you are missing one of these, you will either move in the wrong direction (you lack focus), move nowhere (you lack effort), or give up altogether (you didn’t give enough time). 

Let’s break the three down:

Focus is defined as directed attention. It keeps you pointed in the right direction. While focus has some roots in motivation, it is best thought of as a compass for where your efforts are taking you. Imagine yourself in your car: if you had your foot hard on the gas pedal for 1000 miles while going down the highway, you’re giving lots of effort for a good bit of time. But if you are going south when you should be traveling north, you’re headed the wrong way. You have no focus!

Effort is defined in the Merriam-Webster dictionary as a conscious exertion of power or hard work. It is literally the action that needs to be taken.

Time is defined as the measured or measurable period during which an action, process, or condition exists or continues. In this case, we are referring to ‘how long’ you need to be putting forth effort. Another way to describe time and effort is the word discipline, meaning you will take the action that needs to be taken when it needs, regardless of motivation or circumstance.

Focus keeps you moving where you want to go.

Effort is the actions you must take to get where you want to go.

Time is how long you put forth that effort.

In order to enjoy the process, you need all three.

Principle 2: Learn, Design, Deliver, Refine

Principle 3: Sleep, Eat, Move, and Manage



  • 6-8 hours
  • Nap as needed


  • Dark room
  • Under 70-degrees Fahrenheit
  • No blue light after 7:30pm



  • Breakfast, lunch, dinner
  • Blood sugar regulation


  • Real food
  • Nourishing
  • Nutrient density



  • Structured
  • Unstructured
  • 60-90 Minutes


  • Pain Free
  • Posture and position
  • Performance 

Manage (Stress)


  • Gratitude
  • Positivity


  • Personal Responsibility
  • Prepare and be proactive

Principle 4: Empower Through Education

We do this by continually educating in two distinct ways: DEPTH AND BREADTH


Confidence and personal responsibility were introduced in Principles 1 & 3, respectively.
Empowerment seeks to solidify these qualities so that you can really level up your effectiveness as a coach. Its a necessary step in order to become world-class.


Depth is where you will find us doing a deep dive on a specific niche topic. Talking about optimal koint angles in olympic weightlifting is a great example of this.

The deep dive is where you have an opportunity to become a specialist in a particular area. Our partner subject matter experts provide unparalleled support in this area.


Breadth is where we will teach big picture concepts and stay broad.

As a novice coach its easy, and tempting, to go for depth and get lost in the minute.

Realizing that coaching is as much art as it is science and you will appreciate the necessity of being a generalist.

don`t get us wrong, both depth and breadth are vitally important to your development.

Veteran coaches will tell you that going for depth frequently results in increasing their breadth as they make connections between things they`d never before considered.

Lastly, empowerment through education increases your motivation by tapping into three concepts that Daniel Pink covered in his book `Drive:`

  • Autonomy: we want to be self-directed. This increases engagement over compliance.
  • Mastery: we have an innate desire to be challenged and get better.
  • Purpose: the desire to do something that is important. In the case of Two-Brain Coaching, we want to positively impact the world`s health and fitness thorough YOU, the world-class coach!

Principle 5: Simplified and Principled

This is the realization that seemingly unrelated things are not only related, but they are also dependent on one another. They inform and influence each other in a way that must be appreciated even if not fully understood.

The building of a world class coach comes from a structure that forgoes unnecessary complexity for a principled approach. That beginning development must look like that of a pyramid first:

A solid base to each side of coaching

After a coach has built a solid base to each side of coaching (social, psychological, and then biological), their continued development will ebb and flow through periods of depth and breadth as they discover not just what they are good at, but who they love serving.

This period looks similar to a venn diagram:


The final stage is where we truly start to see the interconnectedness of it all. Coaching isn`t about movement, it`s not about nutrition or psychology. It`s not about handshakes and high fives, having fun and achieving goals. It`s about all of that. All of the time.