What’s In Your War Chest?

By Craig Hysell Each craft has its tools and each craftsman has his or her “toolbox”. Years ago I asked a friend of mine who owns an extremely successful action…

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It’s Not The App

I was talking to my longtime friend Kevin yesterday about client retention.   Kevin's owned a gym for over a decade. He's been a PN coach for years. And when…

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The Pendulum Effect

Do you remember Bill Phillips? How about Kenneth Cooper? Andrew Weil?   At one time, these were each the most popular fitness figureheads on the planet.   Our industry doesn't…

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Who’s It For?

When you built your gym, who chose the equipment? How often do your favorite exercises appear in your programming? Who chose your class schedule?   Twenty years ago, I was…

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What Sticks?

Kids are sponges.   Last night, a friend texted me about her son's experience at baseball camp. The boy is a very active, athletic seven-year-old. He's bright and fun, and…

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