About Those Real World Numbers…
by Ray Gowlett Real World Numbers? "Hey Coach, I’ve read in quite a few places that in order to maximize muscle gains, I should be eating protein within a half…
Real World Relevance and Telling The Whole Story
by Ray Gowlett I read, A LOT. I felt it gave me a leg up in the fitness world, like it put me ahead of the competition. It left me…
What’s In Your War Chest?
By Craig Hysell Each craft has its tools and each craftsman has his or her “toolbox”. Years ago I asked a friend of mine who owns an extremely successful action…
Leading Metrics and Lagging Metrics
It takes a long time for your clients to see results. People don't join a gym to lose two pounds. They join a gym to lose twenty. Unfortunately, that's…
It’s Not The App
I was talking to my longtime friend Kevin yesterday about client retention. Kevin's owned a gym for over a decade. He's been a PN coach for years. And when…
The Pendulum Effect
Do you remember Bill Phillips? How about Kenneth Cooper? Andrew Weil? At one time, these were each the most popular fitness figureheads on the planet. Our industry doesn't…
Who’s It For?
When you built your gym, who chose the equipment? How often do your favorite exercises appear in your programming? Who chose your class schedule? Twenty years ago, I was…
What Sticks?
Kids are sponges. Last night, a friend texted me about her son's experience at baseball camp. The boy is a very active, athletic seven-year-old. He's bright and fun, and…
The Golden Rule of Coaching
By Craig Hysell Coaching is nuanced, and that's what makes it fun. It's constantly evolving. We, as coaches, are constantly learning. Scientific research validates our approaches or evolves them. New…