What’s In Your War Chest?

By Craig Hysell Each craft has its tools and each craftsman has his or her “toolbox”. Years ago I asked a friend of mine who owns an extremely successful action…

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It’s Not The App

I was talking to my longtime friend Kevin yesterday about client retention.   Kevin's owned a gym for over a decade. He's been a PN coach for years. And when…

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How COVID Is Making You A Better Coach

Two-Brain gyms have successfully pivoted to online coaching. Yesterday's release of our comprehensive Online Coaching program means they'll soon be growing again (in fact, many already are.) Some coaches love…

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Nutrition Coaching + MyFitnessPal

Any coach can start doing nutrition coaching. And the best nutrition tracking tool in the world (MyFitnessPal) also has a nutrition coaching function.   MyFitnessPal is a very powerful app.…

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Working With Endurance Athletes

How to Incorporate Endurance Sports Into Your Coaching Practice   This week, I've been writing about how to use tools like Zwift, Strava and other online tech tools instead of…

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Barbells + Strava

Strava is the top fitness app for cyclists and runners.   It makes running and riding feel like a video game.   For example, let's say you're riding your bike…

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The Pendulum Effect

Do you remember Bill Phillips? How about Kenneth Cooper? Andrew Weil?   At one time, these were each the most popular fitness figureheads on the planet.   Our industry doesn't…

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Chasing The Minimum

Coaching isn't a competition to see how much you can cram into a session.   "Value" in coaching isn't determined by how much homework you assign; how much extra time…

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