About Those Real World Numbers…
by Ray Gowlett Real World Numbers? "Hey Coach, I’ve read in quite a few places that in order to maximize muscle gains, I should be eating protein within a half…
Real World Relevance and Telling The Whole Story
by Ray Gowlett I read, A LOT. I felt it gave me a leg up in the fitness world, like it put me ahead of the competition. It left me…
What’s In Your War Chest?
By Craig Hysell Each craft has its tools and each craftsman has his or her “toolbox”. Years ago I asked a friend of mine who owns an extremely successful action…
It’s Not The App
I was talking to my longtime friend Kevin yesterday about client retention. Kevin's owned a gym for over a decade. He's been a PN coach for years. And when…
How COVID Is Making You A Better Coach
Two-Brain gyms have successfully pivoted to online coaching. Yesterday's release of our comprehensive Online Coaching program means they'll soon be growing again (in fact, many already are.) Some coaches love…
Nutrition Coaching + MyFitnessPal
Any coach can start doing nutrition coaching. And the best nutrition tracking tool in the world (MyFitnessPal) also has a nutrition coaching function. MyFitnessPal is a very powerful app.…
Working With Endurance Athletes
How to Incorporate Endurance Sports Into Your Coaching Practice This week, I've been writing about how to use tools like Zwift, Strava and other online tech tools instead of…
Barbells + Strava
Strava is the top fitness app for cyclists and runners. It makes running and riding feel like a video game. For example, let's say you're riding your bike…
Outside In: Adding Tech To Your Programming
Your clients love novelty. They love new exercises. They love gadgets and apps. They're drawn to them, and then sucked in. As I wrote yesterday, you can try to compete…
The Pendulum Effect
Do you remember Bill Phillips? How about Kenneth Cooper? Andrew Weil? At one time, these were each the most popular fitness figureheads on the planet. Our industry doesn't…