What Coaches Need

Merriam-Webster defines ‘degree’ as: a step or stage in a process, course, or order of classification.

Two-Brain Coaching builds coaches by degrees, layering on complexity as their career ambitions demand.

They begin be learning how to effectively interact with others socially. Then they progress to a basic understanding of the psychology of physical activity. Finally, we teach the biological aspects of coaching in a simple to understand, and implement, format – topics like human movement, anatomy and physiology, and nutrition to name a few.

It’s not the way that building coaches has been done in the past. If you were to imagine the three aspects I just listed (social, psychological, and biological) formatted in a pyramid, the traditional way of developing as a coach would have the biological side as the base. And it would likely take up the majority of that pyramid. See below:

Coaches need technical knowledge!


It is because of this that coaches don’t see what they do as a viable long-term career. And why clients don’t stick around as long as we think they should. No wonder – in our never ending pursuit of more knowledge, we’ve lost sight of one crucial component – the coach client relationship is just that, a relationship! Relationships are forged through getting to know one another first before ever making a prescription on how to best take that person from where they are to where they want to go.

At my gym, and hundreds of others that I’ve mentored, we’ve made the mistake of starting a prospective coach off in the shadowing process. Then, after they’ve completed an arbitrary amount of hours, they are allowed to lead private and/or group sessions.

Did that process produce a coach? Absolutely.

Did it allow the coach to maximize their develop in such a way that would support their aspirations, those of the gym and the goals of the clients? Not a chance.

We aren’t interested in producing coaches that are good enough.

We build world class coaches. And that starts with a pyramid of development that looks like this:

Your current coaches don’t need to know learn more about modulating volume and intensity. They don’t need more tricks for getting a bar from ground to overhead more efficiently.

They don’t need more technical knowledge; they’ve got plenty.

New coaches don’t need to begin their journey learning points of performance, anatomy and physiology. And they certainly don’t need to know the ins and outs of periodization; they need to establish points of commonality.

Give your current and potential coaches what they need.

We’ll teach them how to best deliver what your clients wantresults.

Finally as the gym owner, you’ll get what you want and need – increased client retention.

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